Interchangeable-lens Cameras

Various images using different Creative Look modes.

Discover your Creative Look

Creative Look⁰ makes photos and videos that reflect both your individual style and creative goals. Starting from a base of fast presets, you can dial in the precise colour tone, sharpness, brightness and contrast¹, to reproduce your perfect look, in-camera and ready to share.

Comparing Creative Looks

Compound image comprising 4 example images of a fig in (left - right): ST (Standard), PT (Portrait), NT (Neutral), VV (Vivid) modes

Compound image comprising 2 example images of a fig in (left - right): BW (Black & White), SE (Sepia) modes

Compound image comprising 4 example images of a fig in (left - right): VV2 (Vivid2), FL (Film), IN (Instant), SH (Soft Highkey) modes

Compound image comprising 4 example images of woman standing in front of a van in (left - right): ST (Standard), PT (Portrait), NT (Neutral), VV (Vivid) modes — Images are simulations created by rendering a RAW image taken with a Sony-made camera with the parameters of each Creative Look.

Compound image comprising 4 example images of woman standing in front of a van in (left - right): VV2 (Vivid2), FL (Film), IN (Instant), SH (Soft Highkey) modes — Images are simulations created by rendering a RAW image taken with a Sony-made camera with the parameters of each Creative Look.

Compound image comprising 2 example images of woman standing in front of a van in (left - right): BW (Black & White), SE (Sepia) modes — Images are simulations created by rendering a RAW image taken with a Sony-made camera with the parameters of each Creative Look.

Compound image comprising 4 example images of woman posing in (left - right): ST (Standard), PT (Portrait), NT (Neutral), VV (Vivid) modes — Images are simulations created by rendering a RAW image taken with a Sony-made camera with the parameters of each Creative Look.

Compound image comprising 4 example images of woman posing in (left - right): VV2 (Vivid2), FL (Film), IN (Instant), SH (Soft Highkey) modes — Images are simulations created by rendering a RAW image taken with a Sony-made camera with the parameters of each Creative Look.

Compound image comprising 2 example images of woman posing in (left - right): BW (Black & White), SE (Sepia) modes — Images are simulations created by rendering a RAW image taken with a Sony-made camera with the parameters of each Creative Look.

Creative Look styles

ST

Standard

ST provides a natural photographic finish for a wide range of subjects and scenes.

Image of a building with a brick wall in the shade in ST (Standard) mode.

Image of orange slices taken from above in ST (Standard) mode.

Image of an elderly man holding an orange object in ST (Standard) mode.

Image of a woman looking far away in ST (Standard) mode.

Back shot of a woman in front of a lake in ST (Standard) mode.

PT

Portrait

PT mode reduces sharpness to give a softer skin reproduction, making it ideal for portraits.

Image of a woman displayed for comparison, with the left in ST mode and the right in PT mode

Image of a man looking into the camera in PT (Portrait) mode.

Image of a man carrying a tray of drinks with a smile in PT (Portrait) mode.

Image of a woman with a hat smiling in PT (Portrait) mode.

Image of a man looking upward in PT (Portrait) mode.

Image of a man smiling in PT (Portrait) mode.

NT

Neutral

Saturation is reduced in NT for a calm impression, ideal as a neutral base on which to build a characteristic style through post-processing.

Image of an orange flower displayed for comparison, with the left in ST mode and the right in NT mode

Image of trees in the foreground with bokeh, while the leaves in the background are in focus in NT (Neutral) mode.

Image of a lime that has been cut, showing its cross-section in NT (Neutral) mode.

Image of colourful clothes and bags being sold by the roadside in NT (Neutral) mode.

Image of clothes hanging by the roadside in NT (Neutral) mode.

VV

Vivid

Saturation and contrast are increased in VV mode to deliver a more powerful impression in scenes with subjects such as flowers, foliage, and ocean landscapes.

Image of sea and island displayed for comparison, with the left in ST mode and the right in VV mode

Image of blue sky with white building in NT (Neutral) mode.

Image of two people walking past a building with a patterned brick wall in NT (Neutral) mode.

Image of colourful corn in NT (Neutral) mode.

Image of an elderly man selecting a colourful slipper in NT (Neutral) mode.

Image of close-up leaf with water droplets in NT (Neutral) mode.

VV2

Vivid2

VV2 mode produces clear images with bright, vibrant colours, making colourful subjects and scenes even more impressive.

Image of a reflecting water surface displayed for comparison, with the left in ST mode and the right in VV2 mode

Image of brown and red buildings in VV2 (Vivid2) mode.

Image of water droplet on a peacock feather in VV2 (Vivid2) mode.

Image of colourful fruits stocked to be sold in VV2 (Vivid2) mode.

Image of a man looking out from a yellow wall in VV2 (Vivid2) mode.

FL

Film

The FL look tones down some colours while enhancing sky, greenery, and contrast, making it a good choice for natural landscapes with sea, sky, or mountains, or for other subjects against a blue sky.

Image of a man and a woman standing beside a yellow camping car, with the left in ST mode and the right in FL mode

Image of a woman’s feet standing on stone paving in FL (Film) mode.

Image of a tram driver's seat in FL (Film) mode.

Image of a man from low angle raising a leg in FL (Film) mode.

Image of clouds above a grass landscape in FL (Film) mode.

Image of a lighthouse against a blue sky in FL (Film) mode.

IN

Instant

IN reduces contrast and saturation for an elegant matte look. It’s ideal for making nostalgic and stately images, like those shot on instant film cameras.

Image of sky with cloud displayed for comparison, with the left in ST mode and the right in IN mode

Image of various types of tools visible inside a workshop in IN (Instant) mode.

Image of trees in the foreground with bokeh, while the leaves in the background are in focus in IN (Instant) mode.

Image of three woman standing and talking on the roadside in IN (Instant) mode.

Image of colourful slippers in IN (Instant) mode.

Image of a backlit sofa with light streaming in from the window in IN (Instant) mode.

SH

Soft Highkey

SH provides low contrast but increased saturation, for an impression of increased transparency and a softer, yet more colourful and brighter atmosphere.

Image of dandelion fluff close-up, displayed for comparison, with the left in ST mode and the right in SH mode

Close-up image of a transparent bottle with various shapes of cups in background bokeh in SH (Soft Highkey) mode

Image of small purple flower in SH (Soft Highkey) mode

Close-up image of flower bloom in SH (Soft Highkey) mode

Image of transparent glass bottle and small flower in SH (Soft Highkey) mode

Image of a field of small yellow flowers in SH (Soft Highkey) mode

Image of small yellow flower and blue sky in SH (Soft Highkey) mode

BW

Black & White

BW provides a classic monochrome (black and white) expression.

Image of a woman walking past a stone building, with the left in ST mode and the right in BW mode

Image of a bird spreading its wings in BW (Black & White) mode.

Image of a reflecting puddle with illuminated building in the background in BW (Black & White) mode.

Image of a woman walking past a stone building in BW (Black & White) mode.

Image of an artistic wall in BW (Black & White) mode.

Image of a woman looking into the distance in BW (Black & White) mode.

SE

Sepia

SE provides a monochrome sepia expression.

Image of an antique, with the left in ST mode and the right in SE mode

Image of an illuminated bridge over a river in SE (Sepia) mode.

Image of a pomegranate in SE (Sepia) mode.

Image of an illuminated bridge in SE (Sepia) mode.

Image of cat lying on accessories for sale in SE (Sepia) mode.

Image of a man walking along the street in SE (Sepia) mode.

PT (Portrait)

PT mode reduces sharpness to give a softer skin reproduction, making it ideal for portraits.

NT (Neutral)

Saturation is reduced in NT for a calm impression, ideal as a neutral base on which to build a characteristic style through post-processing.

IN (Instant)

IN reduces contrast and saturation for an elegant matte look. It’s ideal for making nostalgic and stately images, like those shot on instant film cameras.

SH (Soft Highkey)

SH provides low contrast but increased saturation, for an impression of increased transparency and a softer, yet more colourful and brighter atmosphere.

FL (Film)

The FL look tones down some colours while enhancing sky, greenery, and contrast, making it a good choice for natural landscapes with sea, sky, or mountains, or for other subjects against a blue sky.

VV (Vivid)

Saturation and contrast are increased in VV mode to deliver a more powerful impression in scenes with subjects such as flowers, foliage, and ocean landscapes.

VV2 (Vivid2)

VV2 mode produces clear images with bright, vibrant colours, making colourful subjects and scenes even more impressive.

BW (Black & White)

BW provides a classic monochrome (black and white) expression.

SE (Sepia)

SE provides a monochrome sepia expression.

10 presets colour mapping

[1] Contrast [2] Saturation

Design your own Creative Look

With Creative Look presets as a base, a wide range of parameters can be adjusted⁰. Reproduce and share your individually styled images, without additional post-production editing.