Z9J BRAVIA XR TV front shot

85inch TV design

Z9J BRAVIA XR TV angled shot

85inch TV design

Z9J BRAVIA XR TV rear angled shot

85inch TV design

Z9J BRAVIA XR TV frame detail

85inch TV design

Z9J BRAVIA XR TV close-up of stand

85inch TV design

Z9J BRAVIA XR TV front shot

85inch TV design

Z9J BRAVIA XR TV side shot

85inch TV design

Z9J BRAVIA XR TV top shot

85inch TV design

Z9J BRAVIA XR TV rear shot

85inch TV design

Z9J BRAVIA XR TV frame detail

85inch TV design

Z9J BRAVIA XR TV angled shot

85inch TV design

Z9J BRAVIA XR TV top shot

85inch TV design

Z9J BRAVIA XR TV top shot

85inch TV design

Z9J BRAVIA XR TV front shot

85inch TV design

Z9J BRAVIA XR TV front shot with soundbar

85inch TV design

  • Z9J BRAVIA XR TV front shot
  • Z9J BRAVIA XR TV angled shot
  • Z9J BRAVIA XR TV rear angled shot
  • Z9J BRAVIA XR TV frame detail
  • Z9J BRAVIA XR TV close-up of stand
  • Z9J BRAVIA XR TV front shot
  • Z9J BRAVIA XR TV side shot
  • Z9J BRAVIA XR TV top shot
  • Z9J BRAVIA XR TV rear shot
  • Z9J BRAVIA XR TV frame detail
  • Z9J BRAVIA XR TV angled shot
  • Z9J BRAVIA XR TV top shot
  • Z9J BRAVIA XR TV top shot
  • Z9J BRAVIA XR TV front shot
  • Z9J BRAVIA XR TV front shot with soundbar

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BRAVIA XR MASTER Series Z9J

Supreme 8K realism, driven by human intelligence

See how close you can get to the real world on this big screen 8K TV, powered by our revolutionary Cognitive Processor XR™.

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ALL TELEVISIONS

Z9J | BRAVIA XR | MASTER Series| Full Array LED | 8K | High Dynamic Range (HDR) | Smart TV (Google TV)

Z9J Series
Picture of Z9J | BRAVIA XR | MASTER Series| Full Array LED | 8K | High Dynamic Range (HDR) | Smart TV (Google TV)
(3333 customer reviews)

189 cm (75”)|215 cm (85'')

Starting at

RRP

HKD79,990.00

Buy
Favourite

Z9J | BRAVIA XR | MASTER Series| Full Array LED | 8K | High Dynamic Range (HDR) | Smart TV (Google TV)

Buy
Picture of Z9J | BRAVIA XR | MASTER Series| Full Array LED | 8K | High Dynamic Range (HDR) | Smart TV (Google TV)

Z9J | BRAVIA XR | MASTER Series| Full Array LED | 8K | High Dynamic Range (HDR) | Smart TV (Google TV)

Starting at

RRP

HKD79,990.00

Buy
World’s first cognitive intelligence TV

Our BRAVIA XR™ TV takes vision and sound to the next level with the ingenious Cognitive Processor XR. It understands how humans see and hear, providing a whole new experience that immerses you completely in the scene.

How it works
Visionary 8K pictures, as perceived by the human eye

Enjoy 8K pictures that feel deep, natural and real. Our revolutionary processor uses human perspective analysis to cross analyse and optimise hundreds of thousands of elements in the blink of an eye. Combined with the precision of a Full Array LED panel, pictures pop from the screen with deep blacks and ultra bright light.

See our XR Picture
Turn any sound into a truly immersive experience

Advanced speaker technology with our Cognitive Processor XR turns any sound source into an immersive sound experience. Lose yourself in cinematic surround sound and accurate sound positioning, whatever you’re watching. Enjoy entertainment in a whole new way with sound and picture in perfect harmony.

See our XR Sound
Thousands of movies and shows, at the sound of your voice

Use your voice to quickly find what you want to watch. Find a specific title just by saying it. Or search more broadly for commendations by saying “show me sci-fi adventure TV shows."

See our smart features
Bring the cinematic experience home, enjoy movies included with BRAVIA XR
Discover BRAVIA CORE
Perfect for PlayStation®5
See our gaming features
Recycle. Renew. Reduce.

Our BRAVIA XR TVs are not only designed to be stylish but also with the environment in mind. Up to 40% of sustainable material is used in the rear covers of our large screen models.

See our eco features
XR Picture
Detail of flowers showing subtle shades and hues in the petals
A wide palette of naturally beautiful colours

See colours that are natural and beautiful to the human eye. The Cognitive Processor XR enables our unique display to access a wider palette and reproduce each colour with the subtle differences seen in the real world. With extended hue and saturation, vivid shades and realistic texture can be seen in the flowers. Even pale colours look realistic.

Real life depth with deep blacks and intense brightness

Feel breathtaking contrast, just as in real life. Our Cognitive Processor XR cross analyses data, enhancing pictures in the same way that the human eye focuses for real life colour and depth. With XR Contrast Booster, bright areas are brighter and dark areas darker - no more details overwhelmed by shadow or lost in blown-out highlights. 

Images on screen showing extreme contrast and real life depth
Close-up of eagle showing 8K clarity
Recreating lost 8K texture, the intelligent way

Whatever the content or source, you'll enjoy entertainment close to 8K resolution with XR 8K Upscaling. Our Cognitive Processor XR accesses a vast amount of data, intelligently recreating lost textures and detail for real world pictures. See details such as naturally defined feathers and sharply outlined claws. 

Intelligent motion processing for fast-moving, blur-free scenes

Watching sports and fast-moving movies just got a whole lot better. Our Cognitive Processor XR with XR Motion Clarity™ cross analyses data to ensure action stays smooth, bright and clear.

Image of surfer showing blur-free detail in the wave
Beautiful pictures across the screen

The X-Wide Angle™ panel keeps pictures beautiful from any angle so even people watching at the sides get as satisfying an experience as those from the centre. And with X-Anti Reflection, pictures are much clearer with less light reflection.

Overhead images of a car driving on a road on separate TV screens showing the benefit of the X-Wide Angle panel.
X-Wide Angle™
Images of a hilltop town at night on separate TV screens showing the benefit of X-Anti Reflection.
X-Anti Reflection
Discover picture technologies
 
Learn more
XR Sound
Image of singer at a concert
The frame is the speaker, sound matches action

For an audio experience that matches how we sense the world, XR Sound Position brings you the reality of sound behind the picture. With a vibrating frame tweeter on this BRAVIA XR 8K TV, sound matches precisely with what’s on the screen for a truly immersive experience. Front-facing subwoofers provide powerful bass, no matter where you place your TV.

All your entertainment upscaled to 3D surround sound

With BRAVIA XR, everything you watch gets the true surround sound treatment. XR Surround creates surround sound from the sides and vertically so you can experience 3D audio without the need for in-ceiling or up-firing speakers.

Living room scene showing surround sound effect with XR Surround
Best with Sony audio

Paired with Sony audio equipment, our latest BRAVIA TVs bring you an immersive audio-visual experience with the outstanding XR picture and sound quality.

Acoustic Center Sync

When you connect a BRAVIA XR TV to a Sony soundbar, both the soundbar and TV become the centre speaker in your home cinema system. This enables sound to precisely match what’s on the screen for a truly immersive experience.

See our A7000 soundbar
Diagram showing centre speaker sound from TV and soundbar with BRAVIA Acoustic Center Sync
Family on a sofa watching TV with the HT-A7000 soundbar on a marble cabinet
Acoustic Center Sync

When you connect a BRAVIA XR TV to a Sony soundbar, both the soundbar and TV become the centre speaker in your home cinema system. This enables sound to precisely match what’s on the screen for a truly immersive experience.

See our A7000 soundbar
Man sitting on sofa experiencing 360 Spatial Sound using SRS-NS7 wearable speaker and WLA-NS7 wireless transmitter
Ready for 360 Spatial Sound Personalizer

Tailor your Dolby Atmos® experience in combination with SRS-NS7 and BRAVIA XR™ to enjoy 360 Spatial Sound. With selected Sony headphones, you can also enjoy 360 Spatial Sound using Wireless Transmitter WLA-NS7 (sold separately).

See our NS7 speaker
Woman in busy street scene showing how Voice Zoom 2 makes speech easier to hear
Voice Zoom™ 2 enhances voices for clearer dialogue

Hear TV dialogue more clearly without turning up the volume. Even if speech is difficult to hear, Voice Zoom 2 detects the type of voice, analyses it and enhances its clarity. 

Discover sound technologies
 
Learn more
Smart TV Features
Supersize your smartphone favourites

Quickly and easily enjoy your favourite videos, photos, games and more from your iOS or Android devices on the big screen.

Image showing content cast from smartphone to TV
Control all your devices with one smart remote

All your connected devices can be controlled with our smart commander. One button access to video on demand services brings shows and movies into your room in seconds.

Image showing how all connected devices can be controlled using one smart remote
Discover more smart features
 
Learn more
Design
Minimalist design - all immersion, no distraction

Our minimalist one slate design embraces the screen in a single pane of glass that’s naturally elegant and keeps you focused on the picture. This is a TV that looks and sounds beautiful, whether on a stand or mounted on a wall.

Actual look may differ depending on TV size.

Drag
Image showing 3-way multi-position stand
Prestige 3-way multi-position stand, versatile for any TV placement

A 3-way multi-position stand gives you the choice of a standard setting that focuses you on the picture, narrow setting for smaller shelves and soundbar setting for ideal positioning of your sound system.

Close-up image of Flush Surface design
Metal Flush Surface for immersive viewing

The premium look metal bezel is extremely narrow so your eyes naturally focus on the picture, not what's around it.

Rear image of TV showing cable management
Clutter-free, all-round beauty

Cable holders keep wires neatly hidden so your television stays free of clutter and looks good from the front, the sides and the back.

Detail of brushed aluminium remote with backlight
Premium brushed aluminium remote with backlight

The premium design remote in brushed aluminium with hairline finish feels good in the hand and is visible in the dark.

Supreme pictures and sound, whatever the environment

Sit back and enjoy an enthralling viewing experience. Our unique ambient optimisation technology with light and colour sensors automatically adjusts picture and sound to your environment.

See the technology
Enjoy studio quality entertainment, as the creator intended

With a range of technologies that preserve the creators intent including Netflix Calibrated Mode and Dolby Vision®, this TV reproduces all the drama and excitement of the director’s imagination. And as it’s Calman Ready, creators can even use it during production edits. 

Assistive Technology logo
Assistive Technology on Google TV

Our TVs include visual, hearing and mobility accessible technology.

Learn about accessibility features

Specifications & Features

Get closer to the real world on this big screen 8K TV, powered by our revolutionary Cognitive Processor XR™.
Prices and Specifications
Features

Designed with the environment in mind

LEARN MORE ABOUT SONY AND THE ENVIRONMENT

Sony is committed not only to offering products, services and content that deliver exciting experiences but also to working towards our goal of a zero environmental footprint throughout our business activities.

Read more

ENVIRONMENTAL FEATURES IN THIS PRODUCT

  • Dynamic Backlight Control, or pixel-level lighting control, help improve energy efficiency by adjusting display brightness as picture content changes

  • Power Saving Mode helps save energy by adjusting the display brightness

  • Display Off Mode helps save energy by turning the picture display off without needing to put the TV into full stand-by mode, so audio can still be enjoyed

Reviews

Users Say

33

4.6 based on 33 customer reviews

Picture Quality

Excellent

Sound Quality

Excellent

Design

Excellent

Ease of Use

Excellent

See all reviews

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